What is The UBR?

The UBR is a simple, proven framework for having more open-ended, strategic customer conversations that:

• Reveal what’s actually most important to them right now

• Surface risks and expansion opportunities other vendors miss

• Build deeper trust during times of uncertainty

(The “U” simply stands for “you, the customer.”)

The UBR is based on The Radically Authentic Discovery Method™ (RAD) — the same approach companies pay $15,000 to $50,000 to learn in private workshops. Now, those very principles and many of the same tools and tips are available as a complete, self-paced program for your entire team - for just $997.00 USD.

You get an incredible amount of value for $997.00:

• 60-Minute High-Impact Video Class with globally recognized, award-winning customer discovery and listening expert, Bob London with:

  • 10 disruptive questions to get customers to open up like never before

  • 6 deep listening techniques to help you uncover what’s most important to THEM

  • Email templates & talk tracks to position the “step-back” conversation with your customers

• The UBR Course Companion & Toolkit to give every team member an easy-to-reference resource

• The UBR Implementation Guide for Team Leaders with instructions on how to implement this program and drive adoption

Your team will learn how to:

• Lead open-ended, strategic conversations that uncover customers’ real-world priorities now

• Ask disruptive questions to “flip the conversation” to uncover what’s most important to THEM

• Use deep listening techniques to build trust, alignment, and revenue